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In 2011, Taisen Furniture began to enter the domestic market, mainly to do solid wood furniture in Europe and America. In 2012, the company invested a total of 120 million yuan, and established Shanghai Taisen Furniture (Nantong) Co., Ltd. in Nantong. The project covers an area of ​​160 mu, with a workshop of nearly 80,000 square meters and more than 800 employees. It has an internationally advanced solid wood furniture assembly line, specializing in the production of solid wood in Europe and America. Furniture. After the completion of the Nantong Hai'an production base, the annual production and sales of Taisen Furniture will reach 300 million. In order to provide a solid foundation for Taisen Furniture to become a first-class brand in the future, it will provide more strength and wholehearted service to domestic customers.
“Ibiza†is a brand owned by Shanghai Taisen Furniture Co., Ltd. It has always been based on beautiful life, highlighting aesthetics and innovation, inheriting the charm and bloodlines of classical style, and blending in with the essence of European style. The spirit of the times, giving the furniture a fresh vitality and comfort, has created a model of European and American furniture. In the future, Taisen Furniture will launch more classic furniture brand series, giving domestic consumers the opportunity to enjoy the most authentic European and American furniture.
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Entering the country, ready to go
In the past two years, the competition in the domestic furniture market can be described as fierce, and all furniture manufacturers have made a total solution to compete for market share. However, at this time, Taisen Furniture resolutely fought in the domestic market, and people could not help but worry about it. However, Mr. Wang Deshu, the general manager, is full of confidence in Taisen furniture. He feels that Taisen is well prepared and has a momentum to be ready. Mr. Taisen Furniture explained to us the source of their confidence from many aspects:
First, we have a strong strength in design, production and quality. With nearly 30 years of experience in the production of furniture and wood products and export standards, our products have considerable advantages in the domestic market. We have a first-class design team in China and a long-term cooperation with senior design institutes. Therefore, the design style of our products is quite different from the popular and popular styles in the domestic market. Each of our designs is unique, and this is why many customers who are pursuing tastes choose us. This is the power of design. Not only is we unremittingly pursuing design, we are more meticulous in terms of product selection, workmanship and details. All domestic products are completely in accordance with the high standards of exporting foreign orders. Every detail of the products is not overlooked. We have strict standards and procedures for the quality and use of a small screw. We have to make every dealer and consumer get the product with confidence.
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Second, while ensuring high quality, Taisen Furniture also has a certain price advantage, because the scale produces benefits. Taisen furniture is not produced in small batches, but is produced in large quantities, because we also have a foreign trade company that specializes in import and export of furniture. Now we are doing domestic sales and exporting. Our production is very large, and mass production can be greatly increased. cut costs. Therefore, in the domestic market, customers can enjoy the most affordable price, and our dealers will have more control space.
Third, the Taisen furniture brand has a strong sense of awareness and is willing to invest in branding promotion. We realize that doing the domestic market is a process, and we must be willing to invest in the back before we can have a good return. In the early stage, we will use 10-15% of sales as advertising investment. Why is our advertising investment a bit large, because in the early stage our factory did not aim at making money, but to bring the Taisen brand to the market. Brand awareness needs a process. We will promote the brand through online media, furniture media, fashion magazines, large-scale exhibitions and outdoor media for a long time, let more customers know the brand and accept and trust the brand, let the dealers join Taisen More confident.
Layout market, planning Hongyuan
Although Taisen Furniture has only recently made the domestic market, its planning is long-term and its goals are ambitious. Mr. Wang said that we are going to reach 400 national specialty stores within five years. This is only the initial goal. Our planned annual output value will reach 3-5 billion in five years, and our brand reputation and popularity will have a great improvement. In the long-term goal, we must make the brand the leading brand of solid wood furniture in Europe and America. We have the support of a strong industry, the production base is in sufficient condition, and we believe that the goal will be achieved step by step. What we need to do next is to recruit national partners and launch a series of products that meet the needs of more people and occupy the market.
The Suzhou Exhibition is the first time that we have exhibited in Taiwan. It is the first appearance of domestic products and the official launch of our recruitment of dealers nationwide. Our investment promotion in Suzhou is very amazing – 300,000 samples are sent free of charge. Why is it so strong? Because we use the free delivery method, our end customers can quickly access our products, quickly recognize our Taisen brand, and also facilitate the introduction of a new series of products to the market. In addition, there are many preferential policies, such as paying deposits at the exhibition site, paying 10,000 yuan for 20,000, etc. Our support should be almost the largest in the furniture industry, and there is absolutely nothing.
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“Ibiza†is a brand owned by Shanghai Taisen Furniture Co., Ltd. It has always been based on beautiful life, highlighting aesthetics and innovation, inheriting the charm and bloodlines of classical style, and blending in with the essence of European style. The spirit of the times, giving the furniture a fresh vitality and comfort, has created a model of European and American furniture. In the future, Taisen Furniture will launch more classic furniture brand series, giving domestic consumers the opportunity to enjoy the most authentic European and American furniture.
Entering the country, ready to go
In the past two years, the competition in the domestic furniture market can be described as fierce, and all furniture manufacturers have made a total solution to compete for market share. However, at this time, Taisen Furniture resolutely fought in the domestic market, and people could not help but worry about it. However, Mr. Wang Deshu, the general manager, is full of confidence in Taisen furniture. He feels that Taisen is well prepared and has a momentum to be ready. Mr. Taisen Furniture explained to us the source of their confidence from many aspects:
First, we have a strong strength in design, production and quality. With nearly 30 years of experience in the production of furniture and wood products and export standards, our products have considerable advantages in the domestic market. We have a first-class design team in China and a long-term cooperation with senior design institutes. Therefore, the design style of our products is quite different from the popular and popular styles in the domestic market. Each of our designs is unique, and this is why many customers who are pursuing tastes choose us. This is the power of design. Not only is we unremittingly pursuing design, we are more meticulous in terms of product selection, workmanship and details. All domestic products are completely in accordance with the high standards of exporting foreign orders. Every detail of the products is not overlooked. We have strict standards and procedures for the quality and use of a small screw. We have to make every dealer and consumer get the product with confidence.
Second, while ensuring high quality, Taisen Furniture also has a certain price advantage, because the scale produces benefits. Taisen furniture is not produced in small batches, but is produced in large quantities, because we also have a foreign trade company that specializes in import and export of furniture. Now we are doing domestic sales and exporting. Our production is very large, and mass production can be greatly increased. cut costs. Therefore, in the domestic market, customers can enjoy the most affordable price, and our dealers will have more control space.
Third, the Taisen furniture brand has a strong sense of awareness and is willing to invest in branding promotion. We realize that doing the domestic market is a process, and we must be willing to invest in the back before we can have a good return. In the early stage, we will use 10-15% of sales as advertising investment. Why is our advertising investment a bit large, because in the early stage our factory did not aim at making money, but to bring the Taisen brand to the market. Brand awareness needs a process. We will promote the brand through online media, furniture media, fashion magazines, large-scale exhibitions and outdoor media for a long time, let more customers know the brand and accept and trust the brand, let the dealers join Taisen More confident.
Layout market, planning Hongyuan
Although Taisen Furniture has only recently made the domestic market, its planning is long-term and its goals are ambitious. Mr. Wang said that we are going to reach 400 national specialty stores within five years. This is only the initial goal. Our planned annual output value will reach 3-5 billion in five years, and our brand reputation and popularity will have a great improvement. In the long-term goal, we must make the brand the leading brand of solid wood furniture in Europe and America. We have the support of a strong industry, the production base is in sufficient condition, and we believe that the goal will be achieved step by step. What we need to do next is to recruit national partners and launch a series of products that meet the needs of more people and occupy the market.
The Suzhou Exhibition is the first time that we have exhibited in Taiwan. It is the first appearance of domestic products and the official launch of our recruitment of dealers nationwide. Our investment promotion in Suzhou is very amazing – 300,000 samples are sent free of charge. Why is it so strong? Because we use the free delivery method, our end customers can quickly access our products, quickly recognize our Taisen brand, and also facilitate the introduction of a new series of products to the market. In addition, there are many preferential policies, such as paying deposits at the exhibition site, paying 10,000 yuan for 20,000, etc. Our support should be almost the largest in the furniture industry, and there is absolutely nothing.
After the dealer joins us, we will continue to support. Every major holiday season, we will launch some specific promotional products to match the dealers to do sales. Or the dealers apply in advance to cooperate with the mall to do activities, our factory is fully capable of helping them achieve sales targets, we will cooperate with the product supply, design, marketing team and other aspects, so that our dealers can easily open the store, it is easy Earn money.
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