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After the 80s and 90s, the purchase of real estate directly led to the demand for household hardware locks. Nowadays, in the hardware lock market, there are also many young faces. Their house decoration has become more and more a piece of the home improvement market. Big cake. Will the home improvement consumer market highlight the butterfly effect?
There are still many hardware lock companies that lock the main marketing objects to 60. and 70. They feel that they have stable income and certain asset accumulation, and they can have more choices and investment space for the consumption of hardware locks. On the contrary, although after 80 and 90, they have stepped into the stage of becoming a family and going to the society. The demand for home decoration is rising very fast, but in addition to some families with rich families, they can consume large amounts of money after 80, 90, most of them after 80 and 90. It is not much rice in hand, and it is very worrying to consume. Although they are potential consumers in the future, they are not really targeted consumers.
Compared with the know-how of some hardware lock companies, real estate developers seem to have taken the lead in tapping potential business opportunities and consumer markets. At the same time, under the impetus of a series of rigid demand, such as marriage and career, 80 and 90 are gradually becoming the main purchasing power of the property market. When the property market encounters an inflection point, real estate developers push small-sized units and seize this huge potential consumer group, gaining considerable volume in the adverse market.
In today's real estate industry, the most talked about vocabulary is probably "rigid demand". It is precisely "rigid demand" that brings a sunny day to the down property market. According to incomplete statistics, among them, the first home purchase in the early 70s and early 80s. Become the main force of purchase.
Small note: after the construction hardware, the market needs to grasp 80 and aim at 90
In the face of the rapid rise of the 80s and 90s, some home furnishing companies still lack sufficient sensitivity and have not yet prepared enough and coping strategies. Born in the 1980s and 1990s, these two generations grew up and market environment, walked with the Internet age, and had a stronger concept of independence and freedom. Self-reality was more obvious. In terms of consumption habits, they are completely different from their elders. This not only provides a new topic for the whole market consumption, but also a huge treasure trove that can be developed and excavated.
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