Guangdong furniture companies re-killed Southeast Asia

With the slowdown of economic development in Europe and the United States, and the continuous increase of trade barriers, the business in the European and American furniture market is becoming increasingly difficult to do. Therefore, in the past two or three years, furniture companies have been digging into new markets. As the ASEAN market slowly recovers its vitality, it has gradually become one of the important destinations for furniture exports in China, especially in Guangdong.

In fact, ASEAN was originally a traditional export destination for Guangdong furniture. As early as the early 1980s, Guangdong's mahogany furniture performed well in the ASEAN market. At the same time, early Guangdong merchants in Nanyang also formed a group with certain spending power. With the great shift of Taiwan's furniture industry in the mid-1990s, more Taiwanese companies have settled in the Mainland, 70% of which are rooted in Guangdong. The furniture manufacturing base exported to the United States has also been transferred from Taiwan to Guangdong. The Guangdong furniture export channel has changed instantly. The pattern has changed greatly, especially in 1997 when the Asian financial crisis broke out, and the sales share of Guangdong Furniture and ASEAN declined sharply. Statistics show that in recent years, Guangdong's furniture exports to the United States and the European Union accounted for more than 80% of global exports.

Now, what are the pros and cons of China's furniture companies' "killing" back to Southeast Asia?

First of all, the Southeast Asian market is geographically close and the transportation cost is low. In addition, Southeast Asian countries and Guangdong are relatively close in humanities, aesthetics, and climate. In particular, the redwood homes in Guangdong are popular, so companies are more close to product manufacturing and design. consumer. The most important thing is that there are no technical barriers and trade barriers in Southeast Asia, and the requirements for furniture standards are not high. Compared with Europe and the United States, its export threshold is very low. Guangdong furniture not only has a certain market reputation in Southeast Asia, but also has the advantages of good quality and low price, making it more accepted by consumers.

In addition, the "China-ASEAN Free Trade Area" is about to be finally formed. This will be an economic region with 1.7 billion consumers, a GDP of nearly 2 trillion US dollars, and a total trade of 1.2 trillion US dollars. It is the world ’s most populous region. China ’s free trade zone has immense market potential and is inestimable. However, the disadvantages of the Southeast Asian market are also obvious.


First, the economies of Southeast Asian countries are far less developed than those of Europe and the United States, and the development of various countries is not balanced, so this market is more confusing. This requires companies to think more about their business layout and compare them in choosing dealers.

Second, the consumption level of ASEAN countries is relatively low, which limits the price space of domestic export commodities, and low profits have become a common problem.

Thirdly, among Southeast Asian countries, furniture manufacturing industries such as Malaysia and Vietnam are gradually emerging. Southeast Asian furniture companies that dominate the home are one of China's main competitors for exporting to Southeast Asia.

It can be seen that there are many advantages and disadvantages of exporting furniture to Southeast Asia. This depends on the company's own positioning and the development of specific plans for the future company's direction. Do not blindly follow the trend. function forumhottag_callback (data) {tags = data;} parsetag ();

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