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The annual holiday peak is just around the corner. When people think about how to get through these wonderful holidays, many merchants have already spurred the promotion horn, playing the banner of giving gifts, giving gifts, pushing new products, etc., in the last few festivals of the year. Make a big profit. So, for the hardware tools industry, is there any preparation for holiday promotion? At the 18th China International Hardware Fair held from September 10th to 12th, a large number of website hardware reporters interviewed many exhibitors at the scene and explored the basic situation of the hardware industry festival promotion.
At the exhibition site, “a large†website reporter interviewed the companies such as Luohe Tulong Abrasives Co., Ltd., Ningbo Jiejie Tools Co., Ltd., Guangdong (Foshan) Heming Hardware Tools Co., Ltd., and Deep Pig Abrasives. According to these companies, since hardware tools are not consumer goods, the company does not make promotions on the occasion of the Mid-Autumn Festival, National Day and other big festivals.
According to Mr. Tian Yunling, general manager of Luohe Tulong Abrasives Co., Ltd., companies occasionally make some promotions, but generally choose to do it during the off-season. For Tulong Abrasives Co., Ltd., due to the high temperature in summer, many projects have been shut down for production, and the sales of enterprise products are sluggish. Therefore, it is in a low season. Under such circumstances, enterprises will take appropriate promotion measures. These promotion methods include: providing customers with advertising billboards, playing cards, buying ten get one free, and supporting services in a short period of time.
Ms. Ge Ju, General Manager of China Marketing Department of Jiejie Tools Co., Ltd. also said that Jiejie Tools will not engage in promotional activities with these big festivals, but will occasionally make some promotions according to the needs of enterprise development, such as giving customers small gifts. , discounts, and the like.
Mr. Li Shikui, general manager of Heming Hardware Tools Co., Ltd. said that in the year, the company will set aside one month as the promotion month. This month is generally chosen to be at the end of the off-season and the beginning of the peak season. However, the promotion is definitely not based on the festival, but is based on the development needs of the company. For example, the promotion period in 2010 is scheduled from September 15th to October 15th, because this stage is the beginning of the off-season. The stage to remind customers of the company's products.
From the above situation, it is known that holiday promotion is good for business, but it is not suitable for every industry. Because hardware products are durable goods, slow replacement, and low demand elasticity, consumers will not think of buying hardware tools during the holiday season. Therefore, hardware companies generally do not “follow the wind†festivals.
At the exhibition site, “a large†website reporter interviewed the companies such as Luohe Tulong Abrasives Co., Ltd., Ningbo Jiejie Tools Co., Ltd., Guangdong (Foshan) Heming Hardware Tools Co., Ltd., and Deep Pig Abrasives. According to these companies, since hardware tools are not consumer goods, the company does not make promotions on the occasion of the Mid-Autumn Festival, National Day and other big festivals.
According to Mr. Tian Yunling, general manager of Luohe Tulong Abrasives Co., Ltd., companies occasionally make some promotions, but generally choose to do it during the off-season. For Tulong Abrasives Co., Ltd., due to the high temperature in summer, many projects have been shut down for production, and the sales of enterprise products are sluggish. Therefore, it is in a low season. Under such circumstances, enterprises will take appropriate promotion measures. These promotion methods include: providing customers with advertising billboards, playing cards, buying ten get one free, and supporting services in a short period of time.
Ms. Ge Ju, General Manager of China Marketing Department of Jiejie Tools Co., Ltd. also said that Jiejie Tools will not engage in promotional activities with these big festivals, but will occasionally make some promotions according to the needs of enterprise development, such as giving customers small gifts. , discounts, and the like.
Mr. Li Shikui, general manager of Heming Hardware Tools Co., Ltd. said that in the year, the company will set aside one month as the promotion month. This month is generally chosen to be at the end of the off-season and the beginning of the peak season. However, the promotion is definitely not based on the festival, but is based on the development needs of the company. For example, the promotion period in 2010 is scheduled from September 15th to October 15th, because this stage is the beginning of the off-season. The stage to remind customers of the company's products.
From the above situation, it is known that holiday promotion is good for business, but it is not suitable for every industry. Because hardware products are durable goods, slow replacement, and low demand elasticity, consumers will not think of buying hardware tools during the holiday season. Therefore, hardware companies generally do not “follow the wind†festivals.
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