It is difficult to replace the old furniture with new furniture

Drive sales and facilitate consumers

It has been almost a year since Jinsheng International Home Furnishing and Yanlu Store launched furniture trade-in, and the store's planning department manager Liu told reporters that the cost of this move is entirely borne by the mall. "The mall cooperates with a second-hand furniture market in the north of the city. Any community within 5 kilometers of the mall can send someone to come to the site for free evaluation and transportation, and give the owner a certain amount of furniture consumption vouchers. Generally, we will give a price higher than the evaluation price. A voucher, consumers can use the voucher to buy new furniture in our mall. We will send the recovered old furniture to the second-hand market for free. Similarly, they will no longer charge us any transportation fees, all we need to spend is a voucher The cost of the voucher. "

According to reports, there are many old communities near Jinsheng International Home Furnishing and Yanlu Store. Many people have old furniture in their homes. When they change their houses or renovate, the old furniture becomes "chicken ribs." It is a pity to throw away and sell. Fear of trouble. "It should be said that we launched the" furniture for the new "is targeted. On the one hand, it solves the consumer's problem. On the other hand, the vouchers given to consumers are for them to use in shopping malls, so this move is for sales The pull has played a real help. There have been more than 200 consumers who participated in our trade-in this year, and our sales performance has gradually increased. "

Confusion and future

The input cost is big

Since the vouchers given to consumers are all "paid for" by shopping malls, Jinsheng and Yanlu stores have invested quite a lot this year in "furniture for trade-in". When a reporter asked whether they would continue to insist next year, Manager Liu said that it is difficult to say now, although This move has a certain effect on sales, but the cost is all borne by the shopping malls, which is somewhat overwhelming.

Not only that, Jinsheng and Yanlu have also encountered some troubles since the furniture was traded in for so long. "According to our regulations, those who take part in the trade-in of furniture must be within 5 kilometers of the mall, because beyond this range, the second-hand furniture market is reluctant to move to the door. Many consumers find it incomprehensible, but the mall also has difficulties. Home appliances, a mattress, a wardrobe are heavy and huge. We can only ask the people in the second-hand furniture market to help, so they are reluctant to carry it, and we ca n’t help it. "

Manager Liu said that the trade-in of furniture is completely an enterprise behavior. We can't get any state subsidies. From the perspective of accounting costs, shopping malls suffer a loss. However, from the perspective of stimulating sales and convenience, the mall may also stick to this move. Of course, if the country can give certain supplements to the recycling of old furniture as it does with the recycling of old appliances, that is the best thing.

In this regard, the reporter also interviewed Mr. Yang, the person in charge of Gu Jia Craftsmanship. He said: "It is very difficult to replace the old furniture with new furniture. Taking our leather sofa as an example, the recovered leather sofa has no use at all. We cannot reuse the old sofa. Processing, so we have not considered this measure for the time being.
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