Why do foreign goods popular domestic hardware brands go?

With the continuous investigation by relevant departments, the phenomenon that the Da Vinci furniture brand is suspected of falsifying the origin and the quality of the product has been disclosed step by step. With the follow-up reports of major media, the brand's reputation has plummeted. The three-footed ice is not a cold day, and the business model of Da Vinci's "fake foreign goods" can not be formed in a short period of time, and its existence has a considerable history. People can't help but reflect on what kind of market ethos can make the current market situation of this "fake foreign goods" rampant? Behind Da Vinci's furniture as "fake foreign goods" is the lack of development of the overall reputation of state-owned brands, giving a large market space for "fake foreign goods" and giving the "foreign brand" a bigger market. Consumers have a market for distrust of local products. It must be said that Chinese people have a cultivating psychology for foreign brands. They believe that everything produced abroad is stronger than domestic ones. In fact, the quality of most domestic brands is The added value is not inferior to the foreign brand, but consumers blindly prefer the foreign brand, which is tantamount to forming an incentive that stimulates the farce of fake foreign goods entering the room, flooding the market, and selling at high prices. In fact, this situation cannot completely blame consumers. After all, there are some phenomena in China, ranging from “crunchy buildings” in the real estate construction field to “melamine” in the milk powder market, allowing consumers to make domestically and again The quality of the brand is “sad”. The quality of commercial products and the reputation of talking hardware products are closely related to people's lives. Therefore, once the quality problems are erupted, people will pay great attention to them. Like the recent Otis elevator accident, airborne tempered glass injured pedestrians accidents have caused consumption. Extensive thinking about this. Whether the product quality is too strong is very important for a brand. This is related to the integrity of a brand. Enterprises should build a brand by honesty and effectively combine quality and reputation. Like Da Vinci furniture, the credibility has destroyed the credibility, and the road of such a brand will not last long. The consequence of seeking immediate benefits is the early “death” and the future of the company’s real growth. The quality inspection department reduced the industry's unspoken rules. The quality of the Sanlu milk powder exceeded the standard. The whole milk powder industry has this phenomenon. A “fake foreign goods” phenomenon of Da Vinci furniture leads to the “imported unspoken rules” of all industries. "It must be said that the means of falsifying enterprises is not very clever. If the law enforcement departments do not act, the media will not pay attention to the officials. This form of fraud will not become a market ethos." The "Da Vinci Incident" exposed the chaos and poor supervision of the domestic furniture hardware sales market, but the deeper behind it also revealed the pain of upgrading and transformation of various industries such as hardware and furniture from "Made in China" to "Chinese brand". I hope that domestic brands will wake up after the "Da Vinci Incident" and gradually create a new path.

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