2012 Integrated ceiling industry trend analysis

From last year's industry indiscriminate warfare and confusion period, we entered the brand competition in 2012. What trends will happen to the integrated ceiling industry this year?

First of all, the acceleration of China’s urbanization process has provided a huge consumer group for the integrated ceiling industry. Currently, China is in an accelerated stage of urbanization, and the urban population continues to grow rapidly. The demolition work in all parts of the country has been actively carried out, and the demolished residents have been brought together to form small and centralized residential areas. These residential areas are also close to the nearby towns, but these relocated households are transformed into urban residents. These residents who moved to their new homes must be renovated for new homes. These are the huge potential demand groups for integrated ceiling products and will provide a stable market demand for the development of the integrated ceiling industry.

Secondly, residents’ disposable income continues to grow and consumption escalates. Accelerated integration of suspended ceilings The alternative to traditional suspended ceilings is based on the overall aesthetic effect of integrated ceilings and their ease of installation and use. Since the advent of integrated ceilings, the development momentum has been very strong and short. For more than seven years, integrated ceiling products have infiltrated most of the country's large-scale decoration and decoration materials market. The integrated ceiling has also gradually developed into an independent category. However, at present, the share of integrated ceilings in the market of residential decoration ceilings is still relatively small, and the market for residential ceiling decoration is still dominated by traditional ceilings. In the future, as residents' incomes continue to drive consumption upgrades, people will pay more attention to improving the quality of life and impose higher requirements on the aesthetics, comfort, and personalization of the home environment. The general residents’ demands for improving the home environment will become increasingly strong, and the integrated ceiling will increase. The gradual replacement of traditional ceilings has become the market's first choice and has broad prospects for development.

Once again, the home refit market will gradually become an important demand for the integrated ceiling industry. The second-home renovation refers to the family renovating the existing renovated homes. The second home decoration has higher requirements for the durability of the decoration, material quality and overall decorative effect, especially for kitchen and bathroom space decoration, and the possibility of using integrated ceiling is more likely. China has started housing reform since 1994. Based on empirical data, the average home decoration cycle lasts about 6 to 8 years. With the increasing number of inhabited houses and the increase in residents' income levels, the family's secondary renovations have gradually taken shape. The poor quality of the early commercial homes, especially the use of kitchens and bathrooms throughout the year, is increasingly out of tune with the requirements of modern quality of life, and the need for second home renovations has become increasingly urgent. With the continuous expansion of the market for home remodeling, it will gradually form a stable and growing demand for the integrated ceiling industry.

Finally, the demand for integrated suspended ceilings will increase substantially during the peak period of marriage and childbearing age. Currently, the population born in China during the third peak of childbirth (1980s) is entering the stage of marriage and childbearing (23 to 33 years old). China will be in the peak period of marriage and education for the long-term population. In accordance with the custom of our country, marriage generally requires the purchase of a wedding room, and the decoration of the wedding room is more exquisite, and the selection of decorative effects is prominent, and the appearance and style, effect and beauty of the integrated ceiling are more likely to be emphasized. Family-bearing children generally also need to purchase improved housing, and the improvement of the housing needs of the decoration is also higher, and the chance of selecting integrated ceilings is also higher. China will be in the peak period of marriage and education for the long-term population, and will greatly increase the demand for integrated ceilings.