The future trend of the ceramic industry, energy conservation, reform is the main key word

In the past two years, due to the tightening of national macro-control policies, the continued sluggish property market transactions, the substantial increase in raw material prices and the cost of employing people, China's sanitary market has been declining. The situation is unprecedented and the market is foggy. Heavy. In this regard, is there a good strategy to help domestic enterprises to open up the clouds? The chairman of Foshan Weike Sanitary Ware Co., Ltd., the visiting professor of Jingdezhen Ceramic Institute, and the member of the expert group of China Coatings Industry Association, known as "China Building Materials Wang Guangwu of the "One Person" attended a lecture on "Innovative Marketing of Sanitary and Home Furnishing Products" jointly organized by Shenzhen New Huishang Enterprise Management Consulting Co., Ltd. and Vickers Home. The title of his speech was "Break the City," from the overall situation. The height of the focus is on the current comprehensive diagnosis of the Chinese building materials market. In his view, only by laying a solid foundation for product innovation and building a systematic and scientific terminal promotion and communication model on this basis can we fundamentally solve the bottleneck existing in China's sanitary market and break the deadlock, thus making the whole The industry is moving in a healthy and upward direction. Wang Guangwu is the innovation of the domestic building materials market, especially the product innovation. It is the most effective “winter clothing” and “winter grain” for the home building materials enterprises in the winter. However, many of our companies still pay insufficient attention to innovation. So how can we pay attention to it? I feel that we must first psychologically realize the role of innovation in the dominance of a company, which is very important for enterprises. Moreover, it is not only for the needs of manufacturers, but also for dealers. For the terminal market that is so competitive, if you want to make your business better and better, you need to constantly innovate, especially using some new methods of management and marketing. So what is the practical significance of innovation? We may wish to analyze it from the market. It should be said that since the global economic crisis in 2008, especially in the past two years, the regulation of real estate in the country, the home building materials industry is relatively weak. In the first half of this year, I participated in several media forums. These are the keynotes. Many manufacturers have said that the market is not doing well. When will it be possible to return to the previous level? It is almost impolite to say that it is almost impossible to return to the level before 2008. Why am I so sure? Before 2008, the home building materials industry has been popular for 10 years, driven by real estate, with an annual growth rate of 30% and an average of 30%-50%. Our home building materials industry is the downstream industry of real estate. I think the peak period of real estate explosive development has passed. When is the peak? Growth is the fastest when people's basic consumption is not met. What is basic consumption? For example, when a person needs to buy a house but has not yet bought it, no matter how high the price is, he will try to buy it. Some of them are manufacturers, some are dealers, and dealers should be aware of the changes in the terminal market. Nowadays, most people in Beijing have a house, and they have been renovated several times. Recall that 8-10 years ago, how many people have a house? Most of them have only undergone a renovation. At that time, it was very urgent to buy a house. But now that there is room, then the need to buy a second home is not high, or it will be very cautious. For example: a person in the desert, very hungry and thirsty, when you see a bakery, you will be very urgent to buy. Whether it is one hundred or more, it will be bought, but when it comes to the third, it may be expensive. The fifth time should be seriously considered. The period of the peak of the development of our home building materials industry has passed. At present, this kind of demand is not a big situation. It may exist for a long time. But after all, we have a huge population, so there will still be a lot of capacity. The market of China's building materials industry is still not small. China's urbanization development last year exceeded 50% for the first time, that is, about 700 million people live in cities. According to the Chinese family population, there are about 200 million households. According to the 50% ownership rate, there are more than 100 million families waiting to buy a house. More than 10 million families will buy a house every year, so the whole building materials market will not be embarrassed, but the growth of 70% is not like Will appear again.

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