Home appliance industry cross-border march into the furniture industry to impact the traditional furniture market

Chen Xiao built a housewares store or opened it in May for a while, and has been the boss of Yongle Electric for 10 years. The top professional manager of Gome in 4 years appeared in Shanghai. Chen Xiao said that when a person leaves the entrepreneurial period, he has a certain wealth After that, they will bleach themselves, the most important of which is the sense of social responsibility that an entrepreneur shoulders when doing business.

According to informed sources, Chen Xiao entered the investment field and the first project has already finalized the household goods industry. The first store is expected to open in Baoshan District, Shanghai in May. In addition, Chen Xiao revealed that another investment area he is optimistic about is health care products. According to reports, since April last year, Chen Xiao has decided to invest in the development of the household goods chain retail industry, and related companies are in preparation for investigation. After the Spring Festival this year, the company began to recruit troops and has formed a team of more than 60 people. The first store is expected to open in Shanghai this May. Liu Buchen, a researcher in the home appliance industry, said that it is normal for Chen Xiao to invest in the home furnishing industry, because the profit model of the home furnishing chain is similar to that of the home appliance chain. Chen Xiao ’s more than 20 years of retail industry experience, contacts, and strong capital make him more likely to succeed than others. Previously, relevant senior executives from Suning told this newspaper that the future professional 3C retail chain will merge with other related fields.

In fact, before, Suning and Gome have expanded their business scope. Can Vanke Eslite enter the furniture industry to reverse the trend of furniture online shopping? Yu Lei, general manager of Alan Aini Children's Home, revealed that Vanke Eslite will enter the furniture market. In the general concept of consumers, the furniture placed in the home is a big piece. Just look at the beautiful pictures, and do n’t try to sit down in person. It ca n’t produce a trustworthy personal feeling. Can the customer ’s move change this inherent Consumer thinking, making furniture online shopping popular is worth discussing. On the evening of April 6, Yu Lei, general manager of Allen Aini Children's Home, revealed that Fanke Eslite will enter the furniture market, and predicts that Fanke may become the first B2C company with a market value of more than 10 billion US dollars. Fanke Eslite started with men's shirts and began to expand its product line in 2009. The current product range covers six categories: men's wear, women's wear, children's wear, shoes, home furnishing and accessories.

By the end of 2010, Vanke Eslite had completed the fifth round of financing, and the amount of this round exceeded 100 million US dollars. This round of financing did not introduce new investors, but was led by previous investors, Lianchuang Chuangyuan, IDG, Saifu, Tiger and other additional investments, which will be used to enhance users' shopping experience, expand market share, and speed up logistics warehousing. Construction, increase product research and development, IT technology construction and talent reserve. Chen Nian, the founder and CEO of Vanke Eslite, also said publicly that he will open a public offering in the NASDAQ market in the future, but did not disclose the IPO schedule and the amount of funds raised. As early as March 28, Chen Nian told the media that Vanke has passed the point of life and death, and the scale will be the same as that of Amazon, achieving a scale of 100 billion. The laymen have tried the water industry for different reasons. Recently, Yu Lei, general manager of Allen Aini Children's Furniture, revealed on Weibo that Vanke Eslite will enter the furniture market, triggering a heated discussion in the furniture industry.

In fact, in addition to Vanke Eslite, Midea, Haier and other manufacturing giants have also expressed their willingness to fully enter the home furnishing industry. This year Midea will focus on the overall cabinet and kitchen accessory market, and will enter the field of interior products such as overall bathroom and wardrobe, bookcases, shoe cabinets, etc. in 2012. Midea is expected to reach 1.8 billion to 2 billion yuan in household product sales by 2015, with the goal of entering the top three in the overall household industry. Some time ago, there were rumors that after the official resignation of Gome Chen Xiao, a household goods chain company was established, mainly engaged in the retail and trade of household goods and accessories, and will sell household accessories and supplies through joint ventures and cooperation with related enterprises. Contribute to this topic. As the saying goes, you are the champion, you do n’t need to be broad, you just want to be professional. Only by being a real expert in an industry can you have a chance to occupy more market share. Now that the market is fiercely competitive, companies need to be versatile and innovative in their original fields. To be more professional and meticulous, they also need to constantly expand their industry reach. Diversify enterprises and seize more market share. High profit, large market, low threshold become a charm point The home industry is a promising industry because the brand is too scattered. Yu Lei mentioned in a conversation with reporters.

From the perspective of the furniture industry alone, the furniture industry is a rare blank industry to a certain extent. Although there are many brands in the market but it is messy, there are not a few strong brands combined with a lack of standardization, unlike household appliances and other industries that are beautiful, such as Haier 'S big brands occupy a relatively large market share, while leaving a small piece of cake for other companies to share. In such a big situation, many small businesses are bound to breathe hard and walk hard. The furniture industry has a relatively large average living space and is more likely to seize the market. Furthermore, the technical requirements of the home furnishing industry are relatively low. Many companies in other fields often go to industries that are similar or relatively simple. Liu Zhengqiu, marketing director of Jianwei Enterprise Group, said: The home furnishing industry is a big cake. Its market is very broad and even surpasses the automobile and other industries. Everyone wants to take a slice of the cake. Everyone knows how much the profit of home appliances is. For furniture, the profit margin may be ten to dozens of times in the middle. The world is full of profits, and the world is full of profits. This is the same standard in the mall. Various companies have come to try it early not to hunt for strangeness or even to expand the brand, but it is still going for the high profits of home furnishing.

When the reporter asked about the special period of rising labor costs for raw materials, would it not be the time for Fanke to choose to make furniture at this time? Yu Lei, the first person to disclose the event of Fanke's desire to enter the furniture industry, said that such a severe situation is actually It is exaggerated, the profit margin of the furniture is still very large and does not affect the measures of Fanke to make furniture. The layman swarming is a joy and a worry: while injecting fresh blood and hitting some big home furnishing companies into the home furnishing industry are giants in various industries such as Haiermei and Vanke. The management ideas of some large enterprises are bound to help them better shape their home furnishing industry. At present, many home furnishing companies lack forward-looking and no big business planning, and some just make their own furniture or home furnishing products honestly, lacking brand awareness and Marketing strategy. The entry of these large companies on the other side will lead to more standardized home furnishing companies. Many home furnishing companies lack an idea. The presence of such large companies in Haiermei can allow us insiders to learn a lot about management and planning. And there is competition to be motivated. Haiermei is only occupying a small part of the market share. They can't make some bulk furniture by making some household products like cabinets. This process is too complicated, and their own home appliances cannot be sold.

Liu Zhengqiu said with an optimistic attitude that Cartier ’s marketing director Luo Jie also had a positive opinion. The impact is beautiful. Midea, Haier is mainly staring at 360 million affordable housing and doing some supporting facilities, and their management and Marketing ideas are indeed worthy of learning by home furnishing companies. The entry of e-commerce forms like Vanke into the home furnishing industry has a double-sided impact, which is beneficial to small and medium-sized furniture companies that can receive more orders for the time being. On the one hand, Vanke ’s B2C model allows them to have a A good supervision of the foundry team, with such a big brand support, is helpful for the growth of these SMEs.

But for some companies that already have a certain scale, Vanke's brand influence will undoubtedly bring a certain impact. Liu Zhengqiu puts forward such a question. I think it is not easy to say that Vanke makes furniture, because the e-commerce of furniture really has its particularity, and has its own game rules. Even the enterprises that have always been making furniture cannot change it. Vanke Can it be changed? The particularity of furniture itself determines that furniture is an e-commerce after-sales service, which is very different from making clothing. Yu Lei said: They have done very well in the supply chain. And he must focus on the combination of sheet and board wood logistics is simple, installation services will not be difficult. Some experts also raised objections to Chen Xiao's investment in the home furnishing industry. He came to join in the excitement. The home furnishing retail industry is very different from home appliances. The home furnishing retail industry is not a capital operation.